Dr. Vasileia Mavridou

Dr. Vassileia Mavridou is a marketing professional and educator at Mediterranean College, specializing in Consumer Behaviour, Brand Management, and Digital Marketing. She holds a PhD in Business Studies from Swansea University, where her research focused on the critical predictors of consumer readiness to bargain, an MSc in Marketing from Swansea University, and a BSc in Business Management, also from Swansea, where she received a university scholarship and won the School of Management Award for Best Final Year Project. She has further completed studies in Luxury Brand Management and Product Design at the University of the Arts London, and MBA Essentials at the London School of Economics. Her professional experience spans marketing roles in luxury retail, hospitality, and brand development, including positions at Selfridges in London and with Empiria Group and F Zeen Retreats in Greece, where she has developed expertise in social media strategy, content creation, influencer marketing, and campaign analytics. Dr. Mavridou has published in the Journal of Retailing and Consumer Services, and brings to her teaching a distinctive combination of quantitative and qualitative research expertise with hands-on industry practice. Her research interests include consumer decision-making, luxury branding, and digital marketing strategy.