





BA (Hons) Business Management (Marketing)
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No1 in Greece | TOP10 in the UK.
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CMI accreditation (Chartered Management Institute).
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CIM accreditation (Chartered Institute of Marketing).
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Links with 120+ businesses.

Course Information
The Mediterranean College Business School is one of the first Business Schools to be established in Greece (1977) and the first to offer an MBA, back in 1989. The BA (Hons) Business Management (Marketing) has been designed by the University of Derby, a TOP10 UK University for Marketing studies, according to the Guardian University Guide, 2020.
This is the only bilingual programme in Greece certified by the UK CMI (Chartered Management Institute), which ensures that you’ll develop the knowledge and skills that employers seek. In addition, you become a CMI affiliate member, with access to the Institute’s electronic resources, and you also earn the CMI Level 5 Diploma in Management & Leadership.
The programme is also accredited by the UK Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. The course content, through the CIM Graduate Gateway, ensures that you obtain the necessary marketing qualifications required in the market place. The CIM Certificate in Professional Marketing is a highly sought-after qualification and the programme enables you to be exempt from a wide range of exams required by the Institute.
What you will study
A marketing know-how, combined with high-level management skills, will prepare you for an exceptional future career. This course will reinforce your attributes, confidence and creativity, which will enable you to design optimum marketing strategies and assist organisations to adopt a customer-focused approach.
You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills required to design communication strategies to clearly communicate the brand’s vision to the potential market audiences, using online and offline marketing tools across different platforms. You will also be taught innovative marketing tools, such as “market sensing”, a new approach in market research.
Why choose this course
You’ll learn through lectures – some by guest lecturers, seminars, one-to-one or small group tutorials and self-directed study. You’ll take the theories off the page and put them into practice in real-world scenarios. You can test your ideas through business simulations, topical case studies and employer-led projects. A live consultancy project, where you help an employer to improve business performance, will build your research, project management, problem-solving and decision-making skills.
Assessment is mainly via coursework which can take forms such as, essays and report, group project work, research and consultancy projects, presentations, posters, design of digital materials, in-class tests, computer-based assessments.
Courses
Understanding People in Organisations This module introduces organisational behaviour (OB) theory and research to help you gain an understanding of the range of individual, group and organisational factors which can influence the way that employees behave in the workplace. Understanding the Global Business Environment Key to a successful career in business and the ability to make an impact is having an understanding of how different business departments and functions work (whether locally or globally) and how they can impact each other, such insight can be termed as having business acumen. Business Economics Economics is all around us, present in almost every aspect of our lives. Knowledge of economics will therefore provide you with an essential insight in to how markets work and how firms and consumers make decisions in market economies. Finance and Business Performance This module will assume no prior accounting knowledge. You will learn how to prepare accounts for small businesses and then apply that knowledge to larger organisations. Developing an Enterprising Mindset Enterprising individuals are necessary within the economy as they create jobs, wealth and value. These individuals do this through applying an enterprising mindset, an individual and unique combination of enterprising behaviours, attributes and skills which can be used in a variety of contexts. Marketing Fundamentals This introduction to the “fundamentals of marketing” module will provide you with a basic understanding of the current and emerging marketing principles and techniques within the business environment. Academic Skills You develop essential academic skills to help you succeed with your course, such as ICT, academic writing, research and referencing. English I Students will develop their general English skills in reading, writing, listening and speaking, and be provided with an introduction to academic English. Students will develop their grammatical, phonological and general and Business specific lexical awareness. By the end of the module students’ language for academic study should be at a mid B2 on the CEFR equivalent to IELTS 5.5. Quantitative Skills for Business This module develops key skills for your future employment in business - the ability to use spread-sheets for quantitative analysis, and the skills to interpret and communicate the results of data analysis. These are key skills required by the Chartered Management Institute. Principles of Responsible Management This module aims to provide you with knowledge of the responsible leadership including exploring concepts of ethics, global social responsibility, and creation of sustainable social, environmental and economic value for organisations and corporations. Integrated Marketing Communications For companies to compete in today’s increasingly competitive market place, communicating effectively with consumers and stakeholders is essential for survival. Marketing Communications plays a central role in this increasingly dynamic environment where all elements of the marketing mix and the communication of brand values combine to establish competitive advantage. Applied Operations Management The modern business environment is highly volatile and intensely competitive and is likely to remain so for the foreseeable future. The role of the operations function - how the organisation actually sources, produces and delivers goods and services to demanding customers - becomes a key contributor to superior performance and customer satisfaction. Managing Performance through People Managing the performance of staff is essential to the smooth running of organisations. This module analyses the range of human resource management (HRM) activities undertaken within organisations to manage the performance of its employees and explores the allocation of many of these roles and responsibilities to line managers. It provides an introduction to the knowledge and skills required to undertake these activities professionally and effectively in the workplace. Digital and Social Media This module will give you the tools, techniques and theory behind how digital marketing works within a business environment. English II The module builds on English I and further develops students’ general and academic English skills in reading, writing, listening and speaking. Students will be exposed to more advanced forms of academic English. Students will further develop their grammatical, phonological and general and Business specific lexical awareness. By the end of the module students’ language for academic study should be at a B2/B2+ on the CEFR equivalent to IELTS 6.0 or above. Global Business and Strategy This module studies the global business using a combined strategic and economic approach. As part of this module, you will explore the recent major global economic shifts and analyse current international business events. Marketing Strategy Developing Marketing Strategies that focus on customers are often stated as priorities for modern day businesses. However in practice this is difficult to achieve and may require business leaders to significantly change their mindsets to deliver effective and sustainable change, which engages both employees and customers. In this module you will be able to examine the marketing strategies of those organisations that are thriving and successful and those that are failing. Developing Leadership and Management This module is about the concepts of Leadership and Management. It explores the similarities and differences in the roles and responsibilities of leaders and managers in the workplace and the development of leadership theoretical approaches as well as the practical application of these within organisations. Students will analyse the skills and competencies of effective organisational leaders and examine alternative methods of leadership development to enhance these. Market Sensing Market Sensing is a new approach to marketing research which seeks to achieve greater depth and meaning in research projects. It is strongly aligned with marketing research, business intelligence, strategy formulation, brand development, understanding consumer behaviour, and internal marketing. It is widely used today in Marketing Research, Business Research, Marketing Strategy, Consumer Behaviour. The Business Consultancy Project Improvements to processes, services, products, people, and systems are core to the strategy of organisations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term. Year 1
Year 2
Year 3
Admission Requirements
This course is ideal for you, if you are a high school graduate of any discipline with the necessary English language skills, who aspires to build a career in Marketing or start your own company.
The minimum English language requirement for the bilingual course (Greek and English) is equivalent to IELTS 4.5 (B1) and for the English-taught course is equivalent to IELTS 6.0 (B2). If you do not possess an official English language certificate, you can sit the College’s internal placement test.
Moreover, you’ll be asked to submit a reference letter from a tutor, and you’ll be called for an academic interview with the programme leader.
If you are a holder of an IEK/ HND diploma or a University or College student in a relevant discipline, you may be granted exception in terms of academic years required to complete the course as your prior academic credentials will be recognized.
Application & Enrolment
We use a rolling admissions policy, so we accept applications throughout the calendar year until all available places are filled. Since this is one of the most popular courses at Mediterranean College, we urge you to submit your application in time.
We also offer multiple fee payment methods, individual payment plans and bursaries based on academic, athletic and socio-economic criteria.
Contact us today and find out more about this course and the available bursaries and funding opportunities. Our admissions advisors will provide you with all necessary information and will guide you through the application and enrolment process.
Degree recognition
Your degree is recognised in Greece as professionally equivalent to degrees awarded by Greek state universities. It is also recognised by the UK NARIC as academic and professionally equivalent to any UK degree.
Click here for more information on the degree recognition procedure by Greek authorities.
Postgraduate study
A Business degree allows you to choose among a great variety of postgraduate or professional courses. At Mediterranean College you can study towards:
- ΜΒΑ Global
- MBA Global Finance
- MBA Global Shipping
- MBA Global Hospitality
- MSc Marketing Management
- MSc Human Resources Management
- MSc International Hospitality Management
- MSc Big Data Analytics
Alternatively, you can opt for an accredited CPD course at Mediterranean Professional Studies:
- Digital & Social Media Marketing
- Leadership & Human Resources Management
- Finance for Small & Medium Businesses
- Global Operations & Logistics
- Shipping
- Hotel & Tourism Management
- Healthcare Management
- Sports Management
Career prospects
As a business graduate in Marketing, you can build a career in any business environment or develop your own business in Greece or abroad. You can secure positions in commercial units of:
- Professional services (technology, education, consulting, etc)
- Media & advertising companies
- Retail & other commercial businesses
- Tourism enterprises
- Multinational companies
- Industrial production companies
- Banks & other financial services
- Hospitals & other health services
- Educational organistations
- Non-governmental organisations
Testimonials
Studying at the MSc Marketing Management was a unique experience. I really enjoyed lectures and exchange of ideas in the class. I have developed skills in communication and team working and enhanced my research and analytical skills. Today, I feel very grateful to my professors and more confident for acquiring such important knowledge....
Antigoni Filipidou, MSc Marketing Management
My studies at Mediterranean College were the most creative and enjoyable period of my life, helped me to develop the elements of my personality. The conclusion; Never stop following your dreams....
Eleni Stamatiou, BA (Hons) Business (Marketing)
The MBA allowed me to acquire a lot of new knowledge, essential for my professional career. A great thanks to both my family for their support and professors for being such inspiring and supportive....
Dimitrios Orfanoudakis, MBA