Understanding People in Organisations

This module introduces organisational behaviour (OB) theory and research to help you gain an understanding of the range of individual, group and organisational factors which can influence the way that employees behave in the workplace.

Understanding the Global Business Environment

Key to a successful career in business and the ability to make an impact is having an understanding of how different business departments and functions work (whether locally or globally) and how they can impact each other, such insight can be termed as having business acumen.

Business Economics

Economics is all around us, present in almost every aspect of our lives. Knowledge of economics will therefore provide you with an essential insight in to how markets work and how firms and consumers make decisions in market economies.

Finance and Business Performance

This module will assume no prior accounting knowledge. You will learn how to prepare accounts for small businesses and then apply that knowledge to larger organisations.

Developing an Enterprising Mindset

Enterprising individuals are necessary within the economy as they create jobs, wealth and value. These individuals do this through applying an enterprising mindset, an individual and unique combination of enterprising behaviours, attributes and skills which can be used in a variety of contexts.

Marketing Fundamentals

This introduction to the “fundamentals of marketing” module will provide you with a basic understanding of the current and emerging marketing principles and techniques within the business environment.

Academic Skills

You develop essential academic skills to help you succeed with your course, such as ICT, academic writing, research and referencing.

English I

Students will develop their general English skills in reading, writing, listening and speaking, and be provided with an introduction to academic English. Students will develop their grammatical, phonological and general and Business specific lexical awareness. By the end of the module students’ language for academic study should be at a mid B2 on the CEFR equivalent to IELTS 5.5.

Quantitative Skills for Business

This module develops key skills for your future employment in business - the ability to use spread-sheets for quantitative analysis, and the skills to interpret and communicate the results of data analysis. These are key skills required by the Chartered Management Institute.

Principles of Responsible Management

This module aims to provide you with knowledge of the responsible leadership including exploring concepts of ethics, global social responsibility, and creation of sustainable social, environmental and economic value for organisations and corporations.

Integrated Marketing Communications

For companies to compete in today’s increasingly competitive market place, communicating effectively with consumers and stakeholders is essential for survival. Marketing Communications plays a central role in this increasingly dynamic environment where all elements of the marketing mix and the communication of brand values combine to establish competitive advantage.

Applied Operations Management

The modern business environment is highly volatile and intensely competitive and is likely to remain so for the foreseeable future. The role of the operations function - how the organisation actually sources, produces and delivers goods and services to demanding customers - becomes a key contributor to superior performance and customer satisfaction.

Managing Performance through People

Managing the performance of staff is essential to the smooth running of organisations. This module analyses the range of human resource management (HRM) activities undertaken within organisations to manage the performance of its employees and explores the allocation of many of these roles and responsibilities to line managers. It provides an introduction to the knowledge and skills required to undertake these activities professionally and effectively in the workplace.

Digital and Social Media

This module will give you the tools, techniques and theory behind how digital marketing works within a business environment.

English II

The module builds on English I and further develops students’ general and academic English skills in reading, writing, listening and speaking. Students will be exposed to more advanced forms of academic English. Students will further develop their grammatical, phonological and general and Business specific lexical awareness. By the end of the module students’ language for academic study should be at a B2/B2+ on the CEFR equivalent to IELTS 6.0 or above.

Global Business and Strategy

This module studies the global business using a combined strategic and economic approach. As part of this module, you will explore the recent major global economic shifts and analyse current international business events.

Marketing Strategy

Developing Marketing Strategies that focus on customers are often stated as priorities for modern day businesses. However in practice this is difficult to achieve and may require business leaders to significantly change their mindsets to deliver effective and sustainable change, which engages both employees and customers. In this module you will be able to examine the marketing strategies of those organisations that are thriving and successful and those that are failing.

Developing Leadership and Management

This module is about the concepts of Leadership and Management. It explores the similarities and differences in the roles and responsibilities of leaders and managers in the workplace and the development of leadership theoretical approaches as well as the practical application of these within organisations. Students will analyse the skills and competencies of effective organisational leaders and examine alternative methods of leadership development to enhance these.

Market Sensing

Market Sensing is a new approach to marketing research which seeks to achieve greater depth and meaning in research projects. It is strongly aligned with marketing research, business intelligence, strategy formulation, brand development, understanding consumer behaviour, and internal marketing. It is widely used today in Marketing Research, Business Research, Marketing Strategy, Consumer Behaviour.

The Business Consultancy Project

Improvements to processes, services, products, people, and systems are core to the strategy of organisations. Improvements bridge the gap between current and required performance to add value and achieve and sustain a competitive advantage in the long-term.