

Business School
- BA (Hons) International Relations and Politics
- BA (Hons) Marketing, PR & Advertising
- BSc (Hons) Economics & Finance
- BA (Hons) Business Management
- BA (Hons) Business Management (Marketing)
- BA (Hons) Business Management (Finance)
- BA (Hons) Business Management (Human Resource Management)
- BA (Hons) Business Management (Supply Chain & Logistics)




BA (Hons) Marketing, PR & Advertising
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A unique combination of Marketing, PR & Advertising!
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Degree awarded by a TOP5 UK university for Marketing & PR (Guardian 2024)
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Accredited by the Chartered Institute of Marketing (CIM)
Course Information
All companies use marketing as a vital tool to promote products, services, and brands to different audiences. The BA (Hons) Marketing, PR and Advertising offers a core understanding of key marketing, branding and communication concepts preparing you for a successful career in advertising and PR in either an organisation or agency environment.
The University of Derby has a consistent record of excellence in Marketing studies, ranking among the top UK universities in recent years: TOP5, Guardian University Guide 2004. It stands out for its applied approach and graduate employability prospects.
The course is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, which exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners.
What you will learn
This is a practical, in-depth study of one of the most exciting business disciplines. You’ll be fully prepared to plan and execute effective communication campaigns that deliver the right message to the right people at the right time. As you develop your skills in marketing, PR, and advertising techniques, you’ll understand how a strong and consistent brand image is developed and what impact it has on business profitability.
We will encourage you to be creative, whether you’re building impressive visual media, memorable slogans, or designing mood boards to find new innovative ways to communicate with audiences. Your learning will take place beyond the classroom, sometimes using computer labs to apply new digital technology and create digital content, including blogs, videos, and television advertisements. By the end of the course, you will have built a professional digital portfolio.
Throughout your degree, you will raise your profile and enrich your learning, as you network and make connections with agencies and businesses working on consultancy projects and live case-studies and projects. You’ll also take part in field trips to trade fairs and exhibitions and work on many live company projects, meaning your work is relevant and up-to-date with market trends. You can also put your knowledge in to practice by securing an internship to build your skills.
Why choose this course
- If your passion lies in marketing, communication, and advertising, you will be thrilled by this comprehensive approach, which represents a unique combination within the Greek context!
- This programme is developed by the University of Derby, a TOP5 UK University for Marketing & PR (Guardian 2024), and is delivered in Greece at the highest standards, via a franchise operational framework. The University’s great tradition and performance in Marketing is underpinned by impactful research in digital marketing, AI & marketing, and new technologies.
- You will study a Chartered Institute of Marketing (CIM) accredited course, creating links with the leading professional body for marketers.
- Your career prospects both in Greece and abroad are limitless, as you will cover all marketing and communication interconnected fields in one course.
- Bilingual (Greek and English) or English teaching ensures that you will meet the demands of a borderless profession, with media and platforms penetrating the global audience and latest trends and developments being primarily shaped abroad.
- The course’s content is applied, and you will engage with real-world projects and business scenarios.
- New technologies and the latest trends are incorporated into a programme that is constantly evolving and refreshed, allowing students to stay up-to-date with the recent developments in their field.
- Learning is active and experiential, through filed trips, trade shows visits, competitions, events, workshops, etc.
- You’ll have the opportunity to shape your own portfolio with projects that you will work on in collaboration with companies and organisations.
- You will meet different professionals in marketing, communications, and advertising, allowing you to network and initiate your professional journey.
Course Descriptions
Basic programme pillars:
Principles of Marketing We analyze the basic principles of marketing, learning about consumer behavior, market research, branding, product development, pricing strategies, and communication.
Public Relations By understanding the role of PR in managing an organisation’s reputation, we learn about media relations, communication during crises, stakeholder engagement, and strategic public relations planning.
Communication Strategies The development of effective communication skills is a fundamental aspect. This includes techniques for oral, written, digital, and interpersonal communication, which are necessary for interacting with different audiences on various platforms.
Digital Marketing & Social Media We cover digital marketing tools, social media strategies, content creation, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and analytics, recognising the importance of online channels in in modern marketing and public relations efforts.
Advertising & Brand Management We explore concepts of advertising, creative campaigns, and brand management strategies, enabling you to effectively position and promote products or services.
Research & Analysis Understanding data-led decision-making, you will learn market research methodologies, analysis tools, and data interpretation for crafting marketing and public relations strategies.
Year 1
Historical Methods and Sources (CORE – 20 credits)
This module introduces students to the study of History at undergraduate level and to the key principles of historical research and writing. It explores the nature, methods and aims of historical inquiry, as well as debates surrounding objectivity, narrative and historiography. The module also examines different theoretical approaches and the relationship between History and other disciplines, including the public role of historians and journalists. Students will become familiar with the main sources used in historical research, learning to evaluate the strengths and limitations of different types of evidence. The module also highlights the practical applications of historical knowledge and the career pathways associated with History and related fields.
Empires, Migrants and Mobility (CORE – 20 credits)
This module explores the development of global power relations in the modern era and their impact on societies and communities around the world. It examines how imperial and political powers shaped global connections through colonialism, influence and trade. Particular attention is given to the movement of people, goods and ideas, as well as issues such as migration, displacement, transnational communities and the circulation of ideologies. The module provides students with a deeper understanding of the historical foundations of global interdependence.
Journalism in Society (CORE – 20 credits)
This module introduces key debates surrounding the role of journalists, news and the media industry in contemporary society. It examines how news production has evolved in response to audience expectations and new technologies, as well as the broader social impact of journalism. Particular attention is given to media ownership, business models and institutional structures, alongside issues of representation and diversity. The module also explores news values, agenda-setting processes and the role of journalism in both liberal democracies and countries of the Global South.
Studying Culture and Society (CORE – 20 credits)
This module explores key moments, ideas and issues through a wide range of cultural texts and forms, including painting, photography, music, film, television, architecture and design. Its aim is to develop an understanding of the relationship between culture and society. Students are encouraged to think critically and creatively about the forces shaping identity, power, belief systems and ways of seeing the world. Through case studies and interdisciplinary approaches, students develop skills in critical analysis, collaboration and effective written and oral communication. The module provides a strong foundation for further study and for applying theory to real-world cultural and social issues.
Theory and Practice of Politics (CORE – 20 credits)
This module provides an introduction to politics through key concepts, debates and questions that shape modern political thought and practice. It explores fundamental issues such as the nature of politics, the state, power, violence, citizenship and the limits of state intervention in private life. Students are also introduced to major political ideologies including conservatism, liberalism, socialism and feminism, examining both their similarities and their differences. The module also develops core academic skills such as reading scholarly texts, locating and evaluating sources, constructing evidence-based arguments and critically analysing political ideas.
Introduction to World Politics (CORE – 20 credits)
This module introduces the key concepts and theories of international relations and global politics. It explores the main actors, structures and processes that shape the international system, with particular emphasis on the relationship between power, politics, security and economic development. Contemporary issues such as globalisation, diplomacy, conflict and humanitarianism are also examined.
Year 2
Effecting and Negotiating Change (CORE – 20 credits)
This work-based learning module enables students to develop professional skills and workplace awareness through the design and delivery of a project aimed at creating political or social impact. Working individually or in teams, students collaborate with organisations, companies, community groups or university initiatives on a defined, time-limited project focused on proposing or implementing change. Projects may involve activities such as developing policy proposals, producing digital advocacy materials or supporting socially engaged initiatives. The module strengthens key skills including negotiation, cultural awareness, applied research, ethical decision-making and effective communication with diverse audiences.
Theories of International Relations (CORE – 20 credits)
Building on knowledge gained in Theory and Practice of Politics and Introduction to World Politics, this module introduces students to the main theoretical traditions and debates within International Relations as an academic field. It begins by examining the foundational perspectives of liberalism and realism, along with the early theoretical debates that shaped the discipline. The module then explores alternative and critical approaches, including Marxism, postcolonial theory, feminism and social constructivism. By applying these theories to contemporary examples of global politics, students gain a deeper understanding of the relationship between domestic and international political dynamics.
Researching Politics (CORE – 20 credits)
This module provides a practical introduction to qualitative research methods in politics and the social sciences. It focuses on developing research questions, selecting appropriate methodological approaches and critically analyzing research findings. Students are also introduced to strategies for data collection and analysis, including the use of databases and descriptive statistics. The module establishes the foundations of research design and research ethics, preparing students for independent research and dissertation writing in later stages of the programme.
Environmental Politics (CORE – 20 credits)
This module provides a comprehensive introduction to the political dimensions of one of the most pressing challenges of our time: climate change. It examines environmental politics at multiple levels, from individuals and social movements to governments, political parties, businesses and international organisations. The module also analyses the role of media, lobbying groups and corporate responsibility in shaping environmental agendas and policies. Particular emphasis is placed on policy-making processes, international environmental agreements and the power dynamics between the Global North and Global South within climate governance.
Continuity and Change in Contemporary Britain (Optional – 20 credits)
This module explores the development of British society and politics from 1945 to the present through key historical, social and political themes. Topics include the welfare state, Britain’s economic trajectory, national identity, migration, multiculturalism, Thatcherism, the modernisation project of New Labour and Britain’s international role, including its relationship with Europe and the European Union.
The Cold War: Global Conflict, Culture and Diplomacy, 1945–1991 (Optional – 20 credits)
This module examines the major developments in international history after 1945, focusing on the Cold War and the rivalry between the United States and the Soviet Union. It analyses the ideological, diplomatic and geopolitical dimensions of the period, as well as the global impact of the Cold War, particularly in Asia and Africa. The module also explores historiographical debates surrounding the origins and end of the Cold War.
Celebrity Media and Culture (Optional – 20 credits)
This module explores celebrity culture as a central feature of contemporary popular culture, examining both its historical roots and contemporary forms. It analyses how celebrity is constructed, how phenomena such as stardom and fandom develop, and the role of media, technology and other forces in shaping – and sometimes undermining – public image. The module also considers themes such as influencers, authenticity, identity, race, activism and politics, as well as the complex dynamics of admiration and criticism within the public sphere.
Year 3
Independent Study in International Relations and Politics (CORE – 40 credits)
This module allows students to undertake an extended independent research project on a significant issue or theoretical debate within International Relations and Politics. Working under the guidance of an academic supervisor, students conduct a literature review, develop research questions and select an appropriate methodological approach. The module strengthens skills in critical thinking, research ethics, independent work, time management and the development of well-structured academic arguments.
India, Empire, Diaspora: Identity, Violence and Memory Across the Twentieth Century (Optional – 20 credits)
This module examines the circulation of ideas and identities between India, the Indian diaspora and the wider world throughout the twentieth century. It focuses on major and often violent historical events, including the World Wars, the Amritsar Massacre, the Partition of India and the destruction of the Babri Masjid. The module also explores issues of caste, national and religious identity, as well as questions of memory and public history in India and across its diaspora.
Rise of the Dragon? China and the World Since 1793 (Optional – 20 credits)
This module examines China’s relationship with the wider world from the late eighteenth century to the present. Through political, economic, social and cultural perspectives, it analyses the impact of European imperialism, China’s involvement in international conflicts and the significance of cross-cultural encounters with the West. The module also explores China’s contemporary role as a global power and the challenges it faces in the twenty-first century.
International Security (Optional – 20 credits)
This module develops students’ critical understanding of key issues in contemporary international security. It examines threats such as ethnic conflict, terrorism, religious extremism, civil wars, transnational crime and cyber warfare through both theoretical and empirical perspectives. Particular attention is given to both state-centred and human-centred approaches to security, as well as the role of state and non-state actors in promoting peace and stability.
Economy and Environment (Optional – 20 credits)
This module explores the relationship between economic systems and environmental challenges through contemporary global issues such as the climate crisis, sustainable development, green finance, biodiversity loss and conflicts over natural resources. Students engage with key economic theories, environmental governance frameworks and quantitative data, developing the ability to produce evidence-based analysis and policy recommendations.
Data Science and Data Journalism (Optional – 20 credits)
This module introduces students to the use of quantitative data and its applications in journalism, politics and public debate. It examines core techniques for data management and analysis, including reliability, sampling, correlation and the interpretation of statistical information. Students also develop skills in digital storytelling, data visualisation and the production of journalistic content for diverse audiences.
Dissent, Activism and Equity (Optional – 20 credits)
This module examines forms of political participation, protest and activism within civil society at local, national and global levels. It explores how social movements and collective initiatives challenge institutional and cultural forms of power and seek to promote political and social change. Through historical and contemporary case studies, students gain insight into issues of equality, justice, democratic participation and social transformation.
Admission Requirements
This course is ideal for you, if you are a high school graduate of any discipline with the necessary English language skills, who aspires to build a career in Marketing and Communications or start your own business.
The minimum English language requirement for the bilingual course (Greek and English) is equivalent to IELTS 4.5 (B1) and for the English-taught course is equivalent to IELTS 6.0 (B2). If you do not possess an official English language certificate, you can sit the College’s internal placement test.
Moreover, you’ll be asked to submit a reference letter from a tutor, and you’ll be called for an academic interview with the programme leader.
If you are a holder of an HND diploma or a University or College student in a relevant discipline, you may be granted exception in terms of academic years required to complete the course as your prior academic credentials will be recognised.
Application & Enrolment
We use a rolling admissions policy, so we accept applications throughout the calendar year until all available places are filled. In order to secure your place in your selected course and class, we urge you to submit your application in time.
We also offer multiple fee payment methods, individual payment plans and bursaries based on academic, athletic and socio-economic criteria.
Contact us today and find out more about this course and the available bursaries and funding opportunities. Our admissions advisors will provide you with all necessary information and will guide you through the application and enrolment process.
Degree recognition
Your degree is recognised in Greece as professionally equivalent to degrees awarded by Greek state universities. It is also recognised by the UK NARIC as academic and professionally equivalent to any UK degree.
Click here for more information on the degree recognition procedure by Greek authorities.
Postgraduate study
A Marketing, PR & Advertising degree allows you to choose among a great variety of postgraduate or professional courses. At Mediterranean College you can study towards:
- MSc Marketing Management
- MSc Digital Marketing* (TBA)
- MSc Human Resource Management
- ΜΒΑ Global
- MA Leading Tourism and Hospitality
- MA Leading Tourism and Hospitality (Event Management)
- MA Leading Tourism and Hospitality (Luxury Management and Guest Experience)
- Marketing & Sales Management
- Digital & Social Media Marketing
- Social Entrepreneurship & Nonprofit Management
- Sustainability & Responsible Management
Careers
Demand for advertising, PR and communication specialists in marketing is high and the options you have after studying this degree are limitless! Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment. This dynamic profession will provide you with inexhaustible creativity and opportunities for innovation!
You can pursue careers in roles such as:
- Marketing/ Brand Manager
- Communications Manager/ PR Specialist
- Account/ Advertising Manager
- Sales/ Customer Relationship Manager
- Market Research Analyst
- Social Media Specialist
- Art Director
- Fundraising Manager
Testimonials
Studying at the MSc Marketing Management was a unique experience. I really enjoyed lectures and exchange of ideas in the class. I have developed skills in communication and team working and enhanced my research and analytical skills. Today, I feel very grateful to my professors and more confident for acquiring such important knowledge....
Antigoni Filipidou, MSc Marketing Management
My studies at Mediterranean College were the most creative and enjoyable period of my life, helped me to develop the elements of my personality. The conclusion; Never stop following your dreams....
Eleni Stamatiou, BA (Hons) Business (Marketing)
The MBA allowed me to acquire a lot of new knowledge, essential for my professional career. A great thanks to both my family for their support and professors for being such inspiring and supportive....
Dimitrios Orfanoudakis, MBA