Eleni Kolliga

Ms Eleni Kolliga is a PhD candidate at the International Hellenic University, in the Department of Organization, Management, Marketing and Tourism. She holds an MSc in e-Business and Digital Marketing from the International Hellenic University (2016) and a bachelor’s degree in business administration (BA) from the University of Macedonia (2014).
She has been working as a Lecturer at Mediterranean College since 2018, teaching across Undergraduate and Postgraduate programs in the Schools of Business Studies and Tourism and Hospitality. Her academic responsibilities include delivering modules such as Marketing Fundamentals, Digital and social media, Marketing Across Cultures, Marketing Metrics, Consumer Behaviour and Integrated Business Management, as well as supervising undergraduate and postgraduate dissertations. Ms Kolliga is also the Founder of Growthtale, a digital marketing agency, and works as an online instructor at Skillbox, a Greek e-learning platform. In recent years, she has developed digital marketing strategies for businesses across various industries, including fashion, tourism, technology, and startups, both in Greece and internationally. She actively participates in conferences and professional training sessions as a speaker.