Grigorios Painesis holds a BSc in Marketing and Communication from Athens University of Economics and Business (2005) and an MSc in Management Science and Operational Research (with Distinction) from University of Warwick (2007). He also holds a PhD in Marketing from Athens University of Economics and Business (Department of Marketing & Communication) with focus on consumer behavior and retail marketing. His research papers have been presented in International Refereed Conferences of established value. He has been awarded with scholarships and awards for consecutive years by the Greek State Scholarship’s Foundation, the Ministry of Education and the Athens University of Economics and Business. Since 2009 he teaches Marketing, Data Analysis and Market Research modules in the Technological Educational Institution of Athens (Faculty of Management and Economics, Department of Marketing) and in colleges. His main academic interests lie in the fields of Consumer Research, Marketing Research, Retail Marketing, Sales Promotions and Quantitative Marketing Decision Models. He has conducted marketing research projects for the Greek Youth Institute, the Hellenic Retail Business Association (H.R.B.A.), AbbVie Pharmaceuticals S.A. and Efficient Consumer Response Hellas, while he is Specialist Advisor and Consultant of the Athens Startup Business Incubator (working under the auspices of the Athens Chamber of Commerce and Industry) for the development of entrepreneurial and business skills in the area of marketing. Teaches: Consumer behaviour, Research methods.