Agapi Manarioti is an experienced marketer with an extensive portfolio of projects, in Greece, Cyprus and the UK. As a consultant and trainer she has focused on building brands with strong values and traits both in the online and the offline world, and on developing the necessary internal skills to enhance and support those brands. This relationship between the consumer and brands and the interactivity in developing meaning and value is also the field of her academic research as a PhD candidate in the field of branding. She is the author of two books, focused on digital marketing, a blogger and a writer for business newspapers and portals.